Daisie Beanie by Juliette Hogan

We wanted the print to relate to our Spring/Summer Collection, to who we are as a company, and me as a designer. When it was time to think about our approach, I was in the hospital with my little girl, Daisie. I thought it would be wonderful to reflect the love I have for my daughter. By transforming the ribbon print from our collection into a daisy chain we did exactly that.