Five of New Zealand's most beloved fashion houses gifted a print to Great Full's debut collection of limited-edition organic onesies in support of children’s health through the Starship Foundation
We wanted the print to relate to our Spring/Summer Collection, to who we are as a company, and me as a designer. When it was time to think about our approach, I was in the hospital with my little girl, Daisie. I thought it would be wonderful to reflect the love I have for my daughter. By transforming the ribbon print from our collection into a daisy chain we did exactly that.
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One of our most iconic t-shirt prints is from our 2002 collection, “Red”, which was influenced by Russian posters from the early 1900s. For Great Full, we made a few alterations to the little monster, so that it’s quite child-like. And instead of the red hand that appears in “Red”, we designed the red heart.
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For this special project we wanted to share a Trelise Cooper print that’s a little bit fun, a little bit humorous and modern. Something that would appeal to grandmothers, appeal to young people, and appeal to little children. Rock A Bye Bunny’s face appears on the onesie, while his tail appears as polka-dots across the beanie.
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In 2012 we created a “cat cameo” silk print. It was an amazing hit and became an iconic twenty-seven names thing. It speaks to Professor Umbridge’s office in Harry Potter, where her walls were decorated with plates featuring cats. It goes back to the idea of having a little humour in our range.
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This print started off as a postcard, and then it became wrapping paper. One day we said, ‘Let’s print this on linen and it can become part of our summer collection’. I could visualise it… it would be great. And the fact that it could be [part of this fundraising effort] for Starship? It was like, ‘Yes, let’s do it’.
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