About Us

We celebrate our unity.   

We honour our uniqueness.

We embrace our families, both blood and chosen.

We pay tribute to those who have given of themselves for our livelihood.

We respect the land we call home. 

We nurture our next generation.

We carry faith in the future.

We are a community.

We stand together.

We are aroha.

We are grateful.

We are Great Full.

Gratitude takes many forms. We're grateful for our health, our whānau and friends, our homes, our lives –for the privilege of living in Aotearoa New Zealand.

We're also great full -  a country brimming with extraordinary talent. From artists and designers to scientists and builders, we are a nation of makers, doers and storytellers.

Great Full is a not-for-profit initiative that celebrates what makes Aotearoa great – and channels it into doing good. Through limited-edition collections, we bring together creatives from various sectors to co-create mindfully crafted goods, made ethically and locally. Each collection supports a different New Zealand charity, with 100% of profits donated.

But Great Full is more than products – it's about people.
Behind every item is a story - of collaboration, care, creativity and community impact. We invite you to meet the makers, the designers, the manufacturers and the charities. Learn more about our collaborators’ involvement.  Discover each worthwhile charity and the where the proceeds go.  

Each collection is created from a different sector and paired with a unique charitable cause. Our first collection of Baby Onesies and Toddler Tees went to the Starship Foundation, helping deliver brighter futures for tamariki. The second raised funds for Bowel Cancer NZ, helping to reduce the impact of one of the most common cancers in New Zealand. The third project champions Cure Kids, supporting research so breakthroughs in child health can happen.

Great Full’s limited-edition collections are made in New Zealand from unbleached fabric spun in Melbourne by ABMT Textiles, a fully certified processor of Organic Cotton knits under the Australian Certified Organic standards with all fibres Global Organic Textile Standard certified. They are manufactured by CMT Stuff in Auckland. The packaging from r3pack is home compostable, delivered by Zappys and NZ Post complete with a special limited-edition print by Cube.

Great Full is gratitude in action. Through creativity, collaboration and storytelling, we bring people together to make a meaningful difference.