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Bum Huggers for Bowel Cancer NZ

Your new favourite undies feature limited edition prints by beloved artists Dick Frizzell, Flox, Michel Tuffery, Misery, Shane Hansen and Ruby Jones.

Start every day with a smile as you put on your new favourite pair of undies, made right here in New Zealand.

Six leading Kiwi artists, Dick Frizzell, Flox, Michel Tuffery, Misery, Shane Hansen and Ruby Jones, have each gifted an original print to the Bum Huggers project.

Not only will you be sporting the limited-edition work of celebrated Kiwi artists, but you can be proud striding around town knowing that you are contributing to a project where all the profits go to Bowel Cancer New Zealand. Pretty cool aye?

What's more, every pair of bum huggers is unique. Due to the manufacturing process, the placement of each colourful print differs on every underwear garment. Cut in the style of hipsters, these briefs give you full coverage. You will officially have the coolest pair of undies in New Zealand (in our humble opinion).

Bowel Cancer New Zealand

Bowel cancer is the second highest cause of cancer death in New Zealand.
It kills as many New Zealanders as breast and prostate cancer combined, and it can affect anyone at any age. But it is treatable – and beatable – if it’s detected early enough. Learn more about bowel cancer and the symptoms here. 

Bowel Cancer New Zealand supports those living with bowel cancer and their families; educating communities and raising awareness of bowel cancer symptoms; advocating for nationwide screening; and funding research into treatments, and ultimately, a cure.

About Great Full

Great Full celebrates how New Zealand is great full and unites us in a mission to make a significant difference in the lives of New Zealanders of all ages, from all regions.

Within a not-for-profit framework, leaders from our creative sectors collaborate in producing a limited edition collection. From design to materials and manufacturing, the goods within the collection are produced sustainably in New Zealand and all profits from purchases are donated to an appropriate charity. Each collection is from an entirely different industry than the previous; the designated charity changes with each collection. Find out about Project 1 here.